There are thousands if not hundreds of thousands of regular people claiming to be seo experts because they have some rubbish tools that are only good at spammy other sites and getting your rankings to increase for a short amount of time. I was speaking to a bloke the other day called Lee Belcher who provides seo management in kent for local business’s. He really does have a great understanding of SEO and solid ways to rank for local searches.

A local search is:

Basically when somebody is searching for something locally, i.e. if you own a hotel in rye then you may want to target the search “hotels in rye” etc.

If you were to target the keywords “hotels” (which is extremely competitive and would probably cost you around £5,000 a month) then your not going to get enough conversions or extra business to cover the cost.

Anyways his website is cyberrankings.co.uk, I highly recommend you check it out if you live in kent.